Campaign
/
Branding
/
Film
EAS FC
(
2
)
/ About the project
EA SPORTS FC (formerly FIFA), the multibillion-dollar football franchise, is relaunching with a complete rebrand. This relaunch includes a new brand vision, identity, and logo, revealing a first glimpse of football's interactive future. The launch campaign, featuring actor and rapper Dave, explored the "triangle theory" behind the new brand.
/ Credits
Client:
Electronic Arts
Agency:
Uncommon Creative Studio
/ Year
2023
