A series of films in which MINI asked famous creators how they would launch the new MINI in their distinctive way. They then gave them free rein to develop their ideas. Fashion legend, Sir Paul Smith leads the group, teasing the upcoming Paul Smith x MINI corporation project. Rankin shoots the most different MINI owners he could find. Contemporary artist, Lakwena, creates a giant mural that is a testament to MINI’s joyful spirit. Charlie Cooper reminds us of the Go-Kart feeling embedded in MINI’s DNA.