Campaign
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Experiential
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Production
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8
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/ About the project
A campaign for Santander Bank confronted the alarming statistic that a woman's own home is often the most dangerous place. Focusing on the lack of financial independence as the primary reason women stay in abusive relationships, the campaign raised awareness and offered support. We created an immersive, emotionally powerful experience in NYC's Oculus: a 1600 sq ft house, seemingly appearing overnight, housed a maze-like installation featuring audio from real domestic abuse survivors.
/ Credits
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