Campaign
/
Experiential
/
Film
ASICS
(
10
)
/ About the project
To launch ASICS' new urban running shoe, we created a unique, immersive experience in downtown Los Angeles, blending the worlds of running and theater. Sixty runners and media partners participated in a film noir-style theatrical narrative that unfolded through the city streets.
/ Credits
Client:
Asics
Agency:
180
Production:
Helo
/ Year
2018
